78, World Cup buk-ro 6-gil, Mapo-gu, Seoul, Republic of Korea
T +2 333 0144
F +2 333 0145
info@oftn.kr
T +2 333 0144
F +2 333 0145
info@oftn.kr
oftn studio is a Seoul-based spatial design studio working across retail, brand experience, hospitality, and lifestyle environments.
our work explores how space, objects, and everyday experiences can be reinterpreted to create meaningful and lasting spatial narratives.
we coined the term “of thingness” to describe the inherent objectivity found in things. our work focuses on reinterpreting this sense of thingness, recognizing that small, everyday elements often hold the power to create meaningful change. Through a different perspective on the ordinary, new possibilities for transformation emerge.
이오브 도큐먼트점은 본점에 이어 오픈스튜디오가 브랜드의 철학과 정체성에 더욱 집중해 풀어낸 두 번째 매장이다. 본 프로젝트는 브랜드가 오랜 시간 축적해온 ‘기록’과 ‘형태의 편집’이라는 태도를 공간 언어로 번역하는 데서 출발했다. 이 공간은 하나의 완결된 결과물이 아니라 브랜드 서사가 이어지는 또 하나의 장(chapter)으로 설정되었다.
문서를 보관하는 수장고와 지류함의 구조에서 영감을 받아 가구와 집기를 설계했으며, 공간 곳곳의 요소들은 기록을 쌓고 정리하며 편집하는 행위를 은유적으로 드러낸다. 각 요소는 독립적인 오브젝트이면서도 전체 흐름 속에서 하나의 편집된 장면으로 인식되도록 조율되었다.
또한 기존 건물의 콘크리트 마감과 물성을 최대한 유지해 사이트가 지닌 시간의 흔적을 존중했다. 최소한의 벽체, 벽돌타일로 구성된 샴푸실, PVC 파티션 등 다양한 요소들은 과도한 강조 없이 공간의 리듬과 장면 전환을 만들어낸다.
결과적으로 이오브 도큐먼트점은 브랜드가 축적해온 시간과 태도를 공간 경험으로 전환한 장소이며, 앞으로의 기록이 계속 덧붙여질 새로운 아카이브로 기능한다.
EOF Document Store is the brand’s second location following its flagship, where OFTN Studio focused more deeply on articulating the brand’s philosophy and identity. The project began with a central question: how can the brand’s long-accumulated attitude toward “recording” and the “editing of form” be translated into spatial language? The space was therefore conceived not as a finished outcome, but as another chapter in the ongoing narrative of the brand.
Furniture and fixtures were developed with inspiration drawn from archival storage systems—structures such as document repositories and filing cabinets. Elements distributed throughout the space metaphorically reveal the processes of collecting, organizing, and editing records. Each component operates as an independent object while being carefully orchestrated so that the overall space reads as a sequence of edited scenes.
Another key design principle was to respect the inherent temporality of the site. The existing concrete finishes and material surfaces were preserved as much as possible, allowing the traces of time embedded in the building to remain visible. Minimal partitions, a brick-tile wall enclosing the shampoo area, and soft PVC partitions introduce different spatial characters while remaining subtly integrated within a continuous flow.
Ultimately, EOF Document Store translates the brand’s accumulated time and attitude into a spatial experience. As visitors move through the space, they encounter an environment shaped by rhythms of organization and accumulation—allowing the density of the brand’s recorded history to be sensed naturally. The project thus functions as a new archive where future records will continue to be added.
Location Seoul, Korea
Year 2025
Area 60sqm
Program beauty
Client eof
